Pay attention to what’s around you.

With the vast amount of media and images around us every second of every day, we can quickly become desensitized to the important stuff. After all, most of us have to wade through thousands of messages each day. This weekend, focus on the important stuff as you walk around town and visit various locales. Visually sift through the flyers for random concerts and read the one about the lost dog in case you see it. Ignore the salacious billboards and pay attention to the ones about the next charity event. Your own ad awareness will help make a difference.

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