CoolPeopleCare®

Our connection with [Jen Lemen](http://jenlemen.com/blog/) is pretty roundabout and a bit of a long story, but suffice it to say, we're completely excited with what we're now working on together. She's already produced [a brilliant and inspiring poster](http://store.coolpeoplecare.org/products/new-day-poster). And now, we're teaming up with her again to give the world **The Tree Line**. ###The Tree Line###### **The Tree Line is the first in a series of issue-based products and resources from CoolPeopleCare.** In an effort to help you live a lifestyle of caring, CoolPeopleCare provides you with [a reusable mug](http://store.coolpeoplecare.org/products/tree-line-eco-mug), [water bottle](http://store.coolpeoplecare.org/products/tree-line-water-bottle) or [canvas bag](http://store.coolpeoplecare.org/products/tree-line-organic-tote). By simply using these items, you'll be saving the world, one trip to the coffee shop, one drink, or one grocery store run at a time. And, like [the sweatshop-free shirt](http://store.coolpeoplecare.org/products/tree-line-t-shirt), each item will raise awareness by its use. When someone sees you toting your corn-based, reusable plastic mug to Starbucks, they'll learn [the benefits of a personal mug over that of a paper cup](http://www.coolpeoplecare.org/article/2006/11/02/personalized-mug/). And when you brandish your BPA-Free water bottle and the company water cooler, everyone will know that [bottled water ain't the way to go](http://www.coolpeoplecare.org/article/2007/06/01/genie-bottle/). Products that look and feel good are great, **but products that do good are better**. So, much like [1% for the Planet](http://www.onepercentfortheplanet.org/en/), **we're donating 1% of all revenue from The Tree Line to environmental initiatives in local communities**. ####Here are some other highlights:######## * The Tree Line is available for preorder until **Wednesday, July 23**. Until then, you can enjoy a $2 discount per item. * Shirts are made my [Alternative Apparel](http://www.alternativeapparel.com/Consumer.aspx) and are sweatshop-free. * In effort to be more than a merchandise company and to combat over-consumerism, **all T-shirts will be limited runs**. We understand that the last thing you might need is another T-shirt. But, if you're in the market for one, we want to make sure you're donned in one that looks and feels good, and raises a little awareness at the same time. But, The Tree Line will only be available in certain colors for a limited time. When we sell out, they're gone. Sorry. * But don't worry - we'll have plenty of our trio of reusable products (mug, bag, bottle), so order some for your friends and family who enjoy a life of paper cups, plastic bags and bottled water. **Look for an education-based line to debut this fall**, when it's time to head back to school. But for now, enjoy your summer. [Stay cool and live better with The Tree Line's resources.](http://store.coolpeoplecare.org/collections/the-tree-line)