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FEATURE
TUESDAY, MAY 4, 2010 What One-Half Looks LikeHere's how to cut your usage by one-half.
City officials in Nashville are asking people to cut their water usage by one half. The math seems easy, but the call is too abstract. The intentions are great, but the call isn't urgent enough - nor is it easy to understand. After all, who out there can tell me - right now - how many gallons of water you use each day? Anyone? Of course not. It's not something you normally keep track of. You never needed to. It was never a concern. You could easily tell me what you spent at Starbucks yesterday or how often you fill your gas tank. But no one knows how much water they use. How then can you know if you cut your usage by 50%? Instead, the city needs to be direct on how to use (or not use) water. Don't give me vague numbers. Tell me what to do. If they won't, we will.
Chances are, if you do the above, you'll cut your usage by more than half. But who's counting? Got ideas? Hit us up at @coolpeoplecare on Twitter. Also: |
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